Full Service Marketing for Local Chicago Restaraunts
Brown’s Chicken has been a Chicago landmark for over a half-century. Their classic slogan “It Tastes Better!” is a part of suburban vernacular, and their golden chicken is world-renown for flavor and quality. So when it came time to build buzz and boost sales going into the busiest part of their year, Brown’s knew that they needed help producing a multi-facted advertising campaign that saturated television, radio, print, and social media. They chose Absolute Vision Productions, the local Chicago media leaders in full-service marketing and production.
With Brown’s coming up on their Holiday catering season, they looked to the team at Absolute Vision for our production knowledge and marketing skill. We used our connections with WGN and the Tribune group to get Brown’s an economical and effective package, featuring (among many parts) television airtime, all-new radio spots, promotion on the front of the Chicago Tribune, a text messaging campaign, and support for a new catering contest on the Brown’s Facebook page. We even revised and refreshed an older Brown’s commercial for television, featuring a young Steve Carell alongside new photography. We worked quickly and efficiently, and as a result Brown’s enters the Thanksgiving season better positioned than it has in years.
But even when there’s a single challenge, such as a promotional poster or menu board design, Absolute Vision Media is there to bring exceptional quality and value to any project. We worked closely with Brown’s owners and administrators to develop a experimental menu board promotion for one of their suburban locations. We handled development, photography, design, color, and printing; all Brown’s had to do was let us know their needs, and we exceeded expectations. Since its launch, that location has seen a significant rise in volume, especially for the items featured prominently on the menu. Visit our photo gallery to see more of our featured work for our food clients!
Whether you’re a start-up concept or a medium-sized chain, marketing is critical for both growth and survival. All the while, hiring an in-house staff can be prohibitively expensive, and your core team needs their focus on running the restaurant, not dealing with media. Absolute Vision takes the strain off your staff by bringing our years of branding, marketing, and advertising experience, all without costly expansion of overhead. Focus on delivering to your customers, and trust Absolute Vision Media to deliver the marketing expertise.
Absolute Vision Media is a Chicago-based media and production company. Whether you need Chicago restaurant advertising, concept restaurant marketing, menuboard design, or full-service advertising campaigns, we offer national-level experience with local connections and know-how for medium-sized businesses, new Chicago restaurants, midwest food service, and much more. To learn more, visit our homepage at www.AbsoluteVisionMedia.com, email us at info@AbsoluteVisionMedia.com, or call us at 630-620-0000 to schedule an appointment in our local Chicago suburban studio, located in Addison between Naperville and Schaumburg.