In House Vs. External Marketing & Media (Large and Small Companies in Chicago Area)


absolute vision on set productionIt is becoming more and more popular in today’s businesses to externalize their media, whether it is video production, marketing, advertising, graphic design, or web.  In today’s recovering economy, cutbacks have forced companies to turn away from in house production and design.  It is an recurring thing that we are noticing in the Chicagoland area.  This is when difficulties may arise and there are a few things that are very important to focus on.

The number one thing to keep in mind when working with new clients, is to get a sense of their brand identity and stay brand consistent.  Many places already have a brand identity set up when they come to an external agency.  This is key is staying consistent when you are working on a new project.  Here at Absolute Vision Media, this is our main goal with our Chicago area clients.  To get a wonderful product to the client while furthering their brand consistency.  Whether it’s video production or new web design, people notice when you are off-brand and it is something you do not want to be.

Another benefit of branching out to an outside agency is your getting far more for your moneys worth.  You are gaining several advantages such as vast experience, an array of contacts and resources, cost effectiveness, and unparalleled communication skills.  These are things that agencies gain over time.  They become trusted and experienced, and know what they are doing.  An externalized agency can cover a wide array of categories, whether it’s video, design, marketing, or web.

Absolute Vision Media is a Chicago-based media and production company. Whether you need professional video production, branded media content, or corporate video creation, we offer national-level experience with local connections and know-how for marketing, video production, branding, design, web, and much more. To learn more, visit our homepage at, email us at, or call us at 630-620-0000 to schedule an appointment in our local Chicago suburban studio, located in Addison between Naperville and Schaumburg.


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